Comparison

Instagram Graph API vs IGramAPI

The official API and IGramAPI solve different problems. This page shows what each one can do, so you can pick the right tool or use both.

At a glance

CapabilityInstagram Graph APIIGramAPI
Read any public profile by usernameOnly Business and Creator accounts, via Business DiscoveryYes, any public account
Needs the account owner to connect your appYes, for most data. Your own professional account is required to query othersNo
App review before productionRequired for most permissions and for public content accessNot needed
Comments on someone else's public postNo, only on media you ownYes
Stories of other accountsNoYes, active stories (paid plans)
Hashtag search30 unique hashtags per account per rolling 7 days, after app reviewNo cap on unique hashtags (paid plans)
Video download links and qualitiesNoYes, plus a Downloader API
Publish posts, reels or storiesYesNo
Audience insights and demographicsYes, for accounts you manageNo
Direct messages and comment moderationYes, for accounts you manageNo
Official and sanctioned by MetaYesNo. Independent service

Graph API details are summarized from Meta's public developer documentation for Business Discovery and Hashtag Search and can change. Check Meta's documentation for the current rules.

Use the Graph API when

  • you build a tool for people to manage their own Instagram accounts: publishing, scheduling, moderation and messaging;
  • you need insights such as reach, impressions and audience demographics, which only the owner can see;
  • your customers are happy to connect their accounts, and you want an officially sanctioned integration.

Use IGramAPI when

  • you need public information about accounts that have not connected to you: creator discovery, competitor research, audience-size checks;
  • you read comments, hashtags or stories of other accounts;
  • you want media links in several qualities, or a download endpoint;
  • you want to start immediately, without app review, and pay in rupees by usage.

Using both

A common setup is the Graph API for the accounts your customers connect, and IGramAPI for everyone else: prospects, competitors and trend research. For a deeper look at the official API's limits, read Instagram Graph API limitations.

Questions

Can IGramAPI replace the Instagram Graph API?

Only for reading public data. If you need to publish content, read insights, moderate comments or handle messages for accounts you manage, you need the Graph API. Many teams use both.

Why not use the Graph API for creator discovery?

Business Discovery only returns data about Business and Creator accounts, needs your own professional account and app review, and has rate limits. It cannot return personal accounts, stories or the comments of other accounts' posts.

Is IGramAPI an official partner of Instagram?

No. It is an independent service and is not affiliated with Instagram or Meta.

Do I need an Instagram account to use IGramAPI?

No. You need an IGramAPI key only.

Related: Profile API · Comments API · Hashtag API · How to choose an Instagram data API

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